Panel Red
Panel Red
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Survey Panels — Registration And Participation
This Article discusses some of the more important considerations in registering for survey panels and participating in paid online market research surveys. By keeping these considerations in mind, it will help insure a quality experience for both the survey participants and the clients of the survey company, who are the paying end users of the survey data.
At the outset, panel sign-ups should be aware that many survey panel companies “filter” participant information. The filtering process can begin contemporaneous with survey panel registration and continue throughout the survey taking process. Each panel vendor has its own approach – - some applying more filters than others. But, whatever the approach might be, if a panel participant provides accurate information in response to the sign-up questions, is truly interested in participating in online consumer surveys, and takes the time to responsibly answer the questions on the survey questionnaires, it can be a winning situation for all.
Participants might want to consider the factors mentioned below when joining a survey panel. Each can impact the reliability of the survey data and may also impact the registrants continuing participation in the panel.
1. Did you provide accurate contact information on the registration form (such as name, street address, city, state and zip code)?
2. As part of the registration process, did you accurately identify your demographics, all areas of personal interest, and other items of profile information that were requested?
3. When invited to participate in paid online surveys, do you make an effort to respond to and participate in most of the surveys or do you pick only those survey with the largest incentives?
4. When completing online consumer surveys, do you take your time and answer all of the questions to the best of your abilities?
Start off by choosing a high quality survey panel:
A survey panel that bombards its panelists with survey invitations is often not the best choice. This could mean that the vendor lacks an adequate number of panelists to complete client projects, has low participation rates, or both. Although panelists possessing sought after demographics – - such as high income, a business executive, or a difficult to reach job function – - might receive a disproportionately higher number of survey invites, the number of invites should still be limited in number and spaced out over reasonable time frames.
Provide accurate information when choosing a survey panel:
It is important to provide accurate sign-up information when registering for a survey panel. Many, if not most, survey panels verify sign-up information with the same or similar records database used by mailing companies to verify postal addresses. Also, the vendor may use GeoIP lookups to verify that the location of the participant is consistent with the self-provided registration location.
While some vendors will apply the verifications contemporaneous with registration and immediately flag incorrect or contradictory registration information, others may wait until after the registration is complete and then remove the panelist if the information cannot be verified. Some vendors may allow the registrant to correct information at the time of registration, while others may appear to accept the registration (or provide a limited number of correction attempts) and then delete the registrant as a means of ensuring reliable data. Whichever approach is used, no survey panel wants a registrant who deliberately provides incorrect postal information.
Recommendation: Sign-up with the same information which the U.S. Postal Service uses for your mailing address. Do not introduce new abbreviations or skip parts of the address. If you provide inaccurate information, you might still make it through registration process (if the vendor is not using verification software), but a mailed award cannot arrive at a wrong address – - and the vendor cannot be responsible for correcting your information. You could also be asked at the end of a survey questionnaire to verify your registration information for awards purposes, and contradictory information immediately raises a red flag.
Provide accurate demographic and profile information:
Some registrants might think it is a good idea to provide demographic information that will result in the largest awards or greatest number of survey invitations – - even if the information is inaccurate. Keep in mind that clients are paying for these studies and may take action based on the results. Engaging in a dishonest registration and providing inaccurate survey information, compounded by acceptance of an award under false pretenses, is an obvious concern. A survey research company that provides both survey panels and survey hosting will often compare your registration information with your responses on a survey to identify false data. Vendors may ask some or all of the same profiling questions each time you complete a survey to identify inconsistencies. In addition, if you complete a survey with a false profile and do not have the knowledge or experience to respond intelligently to the survey questions, this could create further concerns.
Recommendation: When registering for a survey panel, take your time and be sure to identify all areas of interest and respond to all profiling questions. The more information the survey company has about you, the more likely it is that they can target you to participate in surveys. But do not overstate your profiles, and do not provide inaccurate information.
Do not pick and choose your survey participation based on awards:
Assuming the vendor is not blanketing you with survey invitations, try to respond to as many surveys as possible that interest you. Most survey panels will alter the amount of the award based on the length of the survey and the profile of the respondent (for example, high-level business executives receive larger incentives than most general consumer profiles), but this should not be your most important consideration in choosing which surveys to participate in (unless the award amounts are not reasonable in relation to the amount of time spent on taking a survey). Hopefully, your have a general interest in participating in surveys with incentives being just one more reason to respond.
Take your time when completing market research surveys:
Most online survey companies will carefully review and “clean” the survey data. This is an excellent way to identify respondents who do not have knowledge in the profiled area, are straight-lining their responses (answering all of the questions with the same response option), providing gibberish in response to open-ended comments, or contradicting their responses in different parts of the questionnaire. In addition, some survey research companies employ timers on their platforms to identify respondents who are rushing through questionnaires. For example, if it takes a staff member of the survey company two minutes to take a 50-question survey by clicking response options without reading the questions or response options, a respondent who answers 50 questions anywhere close to this time is rushing through the survey or not reading it at all.
Recommendation: Take your time and answer all of the survey questions as accurately as possible. Otherwise, there is a good chance that you will be identified and removed from the panel.
About the Author
Marc I. Tillman is a member of the professional services staff at Amplitude Research, Inc., a full-service survey company headquartered in Boca Raton, Florida, which is the owner of Panelspeak. Please visit Panelspeak’s home page to learn more about its survey panels and panel registration.
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900 LED Hydroponic Grow Light 4 Panels = 56w Red / Blue $109.99 |
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225 LED Hydroponic Plant Grow Light Panel 14w Red/Blue $33.99 |
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225 LED Hydroponic Plant Grow Light Panel 14w Red/Blue $33.99 |
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900 LED Hydroponic Grow Light 4 Panels = 56w Red / Blue $109.99 |
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675 LED Hydroponic Grow Light 3 Panels = 42w Red / Blue $89.99 |
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225 LED Hydroponic Plant Grow Light Panel 14w all Red $33.99 |
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450 LED Hydroponic Grow Light 2 Panels = 28w Red/Blue $62.99 |
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225 LED Hydroponic Plant Grow Light Panel 14w Red/Blue $33.99 |
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900 LED Hydroponic Grow Light 4 Panels = 56w Red / Blue $109.99 |
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2 Piece Solid Burgundy Sheer Window Curtains/drape/panels/treatment 59w X 84l $3.89 Give your home decor style and sophistication when you decorate with sheer window panels. Each vivid colored curtains have a warming effect on your home window treatment while provides privacy at the same time. Simple sheer yet add styling to your window…. |
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3-panel Cherry Wood Shoji Screen / Room Divider $34.17 3-Panel Cherry Wood Shoji Screen / Room Divider… |
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Hydroponic Lamp 225 LED Grow light Panel Red Blue 110 V, 2501MX $37.00 This panel has no ballasts to burn out like other plant lights. It does not run hot, just warm. You will not experience unsightly brown burned leaves when they accidentally touch the LEDs. This is common with most other lights that get very hot. This more controlled running temperature reduces the need to water so often and keeps rooms with plants from getting uncomfortably hot in the summer month… |
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